Trends

Why More Restaurants Are Building Tech Stacks Like SaaS Companies

Gone are the days when a restaurant just needed a POS and a printer. Today, operators are building sophisticated tech stacks that rival SaaS companies—unlocking better data, tighter operations, and new ways to grow. Here's why it's happening and how restaurants can do the same.

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Jack Hendrix
CEO, OpenTab
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May 4, 2025
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6 min read
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The Rise of the Restaurant Tech Stack

If you walked into the average restaurant 10 years ago, the tech setup was simple: one POS, maybe a kitchen printer, and a phone for reservations. But walk into a growth-minded concept today and you’ll see reservation platforms, mobile checkout tools, scheduling apps, guest CRM systems, delivery integrations, loyalty programs, and more. In short: restaurants are stacking software tools like startups—and it’s working.

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1. Software-Like Stacks Enable Speed, Flexibility, and Scale

By building modular systems—rather than relying on one all-in-one solution—restaurants can move faster and adapt to changing needs. Want to try a new loyalty platform? You can swap it in without tearing down your whole system. These plug-and-play integrations let you test, optimize, and grow without getting stuck with outdated tools. That’s exactly how SaaS companies stay competitive—and now restaurants are doing the same.

“Think like a restaurant, build like a startup. That mindset is what’s fueling the next generation of industry leaders.”

2. Data Is Driving Every Decision

One major benefit of SaaS-style stacks? Data. When your tools talk to each other, you get a clearer view of what’s actually happening in your business—from table turn times and guest spend to labor costs and tip performance. Tools like OpenTab plug directly into your POS, giving real-time insight into guest behavior and payment patterns. The more data you gather, the more confidently you can tweak operations and marketing.

3. Personalization at Scale

SaaS companies thrive by personalizing the customer journey—and now restaurants are applying that same strategy. Guest profile tools, segmented email lists, and rewards systems give operators the ability to recognize frequent diners, re-engage lapsed ones, and tailor experiences in ways that feel bespoke, not generic.

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4. Staff Enablement, Not Replacement

The tech stack isn’t about automating your people out of the picture—it’s about giving them better tools to do their job. Just like a startup gives its sales team a CRM, your servers benefit from mobile checkouts, digital tip tracking, and fewer manual tasks. Tools like OpenTab reduce friction during closeouts and help staff focus on service instead of paperwork.

5. Competitive Advantage in a Crowded Market

As more restaurants compete for the same foot traffic, the ones that use tech smartly stand out. A SaaS-like stack helps you move quicker, operate leaner, and build a better guest experience—something legacy systems simply can’t support.

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